Seem like you’re seeing more credit card offers lately? You aren’t dreaming.
Targeting everyone from teenagers to 80-somethings, credit card companies are cranking out more offers,  especially to those with good credit ratings.
Lee Marengo, a retired state employee in Sacramento, said she and her husband  have been getting lots of tempting credit card offers in the mail.
A longtime credit card user who faithfully pays off her balance each  month, the 84-year-old is getting “wonderful” offers for rewards cards, such as  a Chase Visa that dangles 5 percent cash-back on gas, groceries and pharmacy  purchases.
Marengo typically only uses one card but, “If something new and better comes  along, by golly, I’m gonna grab it.”
She’s certainly not alone in getting credit card offers.
During the recession, card issuers kept a low profile. They got hammered by record  rates of defaults by consumers who couldn’t pay off their monthly balances. They  also got pinched by new consumer  protections in the federal Credit CARD Act that clamped down on late payment fees, interest  rates and other charges.
But that’s old news. Today, as the battered economy starts to heal, credit card defaults and late payments are lower. Banks have  adjusted to the new landscape, amping up efforts to grab new consumers.
“There are a lot more mailings going out. The competition among credit card issuers has definitely stepped up,” said Bill  Hardekopf, CEO of, an online credit card comparison site. “They are sending out many more  solicitations, especially to the most sought-after customers: those with good to  excellent credit scores.”
The spike in credit card mailings was significant this past year, says  Anuj Shahani, who oversees tracking services for Synovate, a global market  research firm. Direct mailings from credit card companies skyrocketed from 1.39 billion in 2009  to 2.82 billion in 2010, a whopping 103 percent increase.
“With the CARD Act in place and the economy doing better, credit card mailers have come back with a bang and are making  up for some lost ground,” said Shahani in an email. “We expect to see a modest  rise in mailings for 2011.”
Credit cards that offer rebates or rewards are where  competition is most intense, says Hardekopf. “Issuers are offering some great  deals out there, especially in miles and cash back. That is what excites  consumers.”
But if you’re contemplating a new credit card, do your homework. Here are some tips:

Balance vs. no balance

You have to know which camp you’re in, says Tim Chen, CEO and founder of, a Redwood City-based credit card comparison site.
If you don’t carry a monthly balance, get a rewards card. They typically have  an annual fee but offer airline miles, cash-back on purchases (groceries,  dining, etc.) or discounts at certain stores.
If you do carry a balance, generally go for cards with the lowest interest rate.

Read the fine print

No matter what kind of card you apply for, be sure to read the disclosures  first. Otherwise, you might get hit with surprise fees later. For instance, a  company that brags it has no “annual fee,” might instead charge an “application  fee,” says Ken Lin, CEO of, a Bay Area-based credit card site.
“If you take 20 minutes to read the disclosures, it can save you several  hundred dollars,” said Lin.

Watch out for terms/fees

Many new cards entice people to switch by offering to move your outstanding  balance to a new card with a lower rate. But those so-called “teaser rates” usually last only six months or so. Or they can  disappear entirely and be replaced by a sky-high rate if you fail to make a  monthly payment on time.
For instance, let’s say you’ve got a $2,000 balance on your credit card that’s charging 20 percent APR. You get an offer  to transfer your old balance to a new card that’s only charging 6 percent.  Sounds good, eh?
But look at the details: There’s an upfront fee of 3 percent. On a $2,000  balance, that’s $60. “Not the end of the world,” notes Lin, but it’s still money  out of your pocket.
And if you don’t pay on time every month, that super-low interest rate could jump to nearly 30 percent, the typical  “penalty pricing” rate. In the end, you could be worse off than if you kept your  original card.

Choose rewards wisely

If you buy a lot of gasoline, look at a card that pays cash back. Or if you  fly for business or vacations and live in a Southwest Airlines city like  Sacramento, it might be worth getting the airline’s credit card to rack up miles.
But note that some cash-back rewards are capped, say $250 a year for gasoline  purchases.
NerdWallet’s Chen likes to tell how he scooped up 225,000 airline miles in  one year by signing up for three cards: 75,000 bonus miles each for an American  Airlines card from Visa and American Express. And a Capitol One card that did a  match-my-miles promotion.
And he didn’t get hit with annual charges.
“The fees were waived for the first year, so I just canceled the cards after  I got the miles.”
With his miles he’s flying to Greece this summer.
That’s not the kind of consumer that credit card companies are looking for, needless to say.
Every time you apply for a credit card, your credit score can get dinged. That’s why it’s best to do your  homework before applying for too many cards. And if you have a card with a long  history of good payments, don’t cast it aside just because you see a  better-looking deal out there. Hang onto it for the long-term benefit to your credit score.